In March 2010, President Obama signed comprehensive healthcare reform, known as the Patient Protection and Affordable Care Act (ACA), into law. As part of the law, all Americans must have healthcare insurance by January 2014 or face financial penalties. As a result of this and other healthcare reform that continues to evolve, customers will have increased options to purchase healthcare insurance on their own and not have to participate in a company-sponsored plan.
Insurers that traditionally considered employers and physicians as their customers will now need to compete for consumers' business as well. Is your organization prepared to compete? What are the key factors to consider?
In this 1to1 Media Take 30 webcast, our speakers discuss:
How the Affordable Care Act impacts the ways healthcare insurers must address the customer experience
Techniques healthcare insurers can use to gather and act on customer and prospect data to deliver relevant messaging and offers
Steps healthcare insurers can take to meet customers' high expectations for exceptional service and care