Customer Relationship Strategy: Architecting a Blueprint for Success

Customer Experience
Which customer-focused strategies are you pursuing?

In today's competitive business environment, developing and maintaining strong relationships with customers is vital to success. Still, not all company-customer relationships are alike. According to a groundbreaking study among 200 customer-facing professionals at enterprise companies conducted by Customer Helix, there are five types of customer relationship strategies that companies are pursuing:

Non-relationship focused


Consumer experience-focused

Consumer engagement-focused


In this 1to1 Webinar, industry thought leaders Dave Frankland, managing partner, Customer Helix, and Trae Clevenger, SVP and practice lead, Targetbase Element, reveal the key findings from this study, the impact from each of the respective strategies, as well as the culture required to pursue each approach.

Our presenters discuss:

Why few firms perform well with their current customer relationship strategies, along with recommendations for driving improvements

The impact that data and technology, applied intelligence, and culture have on building and maintaining successful customer relationships

Best practices among customer-focused companies



Trae ClavengerSVP and Practice Lead, Targetbase Element

Dave Frankland Managing PartnerCustomer Helix

Tom Hoffman, Executive Business Editor, 1to1 Media