Don Peppers: Customer Experience: What, How and Why Now

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Customer Strategy
Customer Experience
Ito1 Media's Editor-in-Chief Mila D'Antonio interviews Don Peppers about his new book, Customer Experience: What, How and Why Now. They discuss why understanding the customer's point of view is crucial, the importance of empathy in the customer experience and 4 attributes of a frictionless CX.
EXPERT OPINION
EXPERT OPINION