Don Peppers: Customer Experience: What, How and Why Now

Customer Strategy
Customer Experience
Ito1 Media's Editor-in-Chief Mila D'Antonio interviews Don Peppers about his new book, Customer Experience: What, How and Why Now. They discuss why understanding the customer's point of view is crucial, the importance of empathy in the customer experience and 4 attributes of a frictionless CX.
Demystifying AI to Create Magic Moments
Artificial intelligence is being applied in the B2B world so that business outreach moves from "pitches" to valuable conversations that prospects actually want to have. Everstring CEO JJ Kardwell and Jeff Marcoux discuss how to create these magic moments in the B2B customer journey.
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