Gartner | 1to1 CRM Excellence Awards 2014 Winners

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Customer Strategy
Customer Experience

And the 2014 Winners Are...

Customer Analytics


Gold: Hilton Worldwide

By focusing on building an exceptional service culture, Hilton Worldwide empowered its employees to go above and beyond customer expectations in an effort to drive loyalty and increase revenue. Read more...


Silver: DirecTV PanAmericana

By developing its single-view customer profile approach, DIRECTV PanAmericana can now pinpoint the early signs of churn as the brand works to reengage and transform detractors into promoters. Read more...


Bronze: T-Mobile

By blending its social support strategy with its emerging live chat channel, T-Mobile's enhanced, consistent service spans across all touchpoints to ensure quick resolutions and customer satisfaction. Read more...

Customer Service


Gold: SanDisk

The technology firm's investment in a global customer service strategy has helped capture market share. Read more...


Silver: City of Buffalo

The City of Buffalo uses sophisticated analysis to target areas of the city that require services. Read more...


Bronze: MedicAlert Foundation

The emergency support network foundation embarked on an ambitious project to have a 360-degree view of customers and better focus on their needs. Read more...

Innovation


Gold: Portugal Telecom

By allowing customers to create and broadcast their own TV channels, Portugal Telecom fosters engagement and brand loyalty through its innovative entertainment platform, which subscribers can't find anywhere else.Read more...

Integrated Marketing


Gold: Syngenta

The agribusiness firm's rich segmentation strategy and value-added loyalty program helped to increase market share. Read more...


Silver: Banco Espirito Santo

Robust customer data is allowing the Portuguese bank to market to individual clients with very targeted offers. Read more...


Bronze: Isbank

A micro-segmentation model ensures that targeted marketing campaigns remain relevant across the bank's channels, eliminating redundant communications to build and sustain customer loyalty. Read more...

Sales Force Effectiveness


Gold: HDFC Bank

The bank's 360-degree view of its customers helps to offer the right products at the right time. Read more...


Silver: Akbank

The bank is making use of customer data to develop price-sensitive product offers for its customers. Read more...

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