Gartner & 1to1 Media CRM Excellence Awards- Americas

Customer Strategy
Customer Experience



Mila D'Antonio
Editor-in-Chief, 1to1 Media

Americas Awards Presented at the Gartner Customer 360 Summit in San Diego

STAMFORD, Conn., May 1, 2013 - Gartner Inc. and 1to1 Media announced today the winners of the Gartner & 1to1 Media CRM Excellence Awards.

Through this joint awards program, 1to1 Media and Gartner spotlight excellence among organizations that take a customer-centric approach to improving their business performance and have seen exceptional results from doing so. The winners were selected by a panel of judges, including Gartner analysts, 1to1 Media editorial staff, and business experts.

The 12 winners in each category of the 2013 Gartner & 1to1 Media CRM Excellence Awards are:

Customer Experience Excellencee:
Gold: Intuit, Inc. - Accounting Professionals Division (APD)
Gathering and acting upon an extensive array of customer input has helped Intuit drive higher satisfaction and renewal rates.

Silver: United Airlines

Customer Service Optimization:
Cisco Users and experts help shape and create content, enabling Cisco's effort to boost loyalty and personalize the consumer Web experience.

Silver: Cigna

Integrated Marketing:
Gold: Autodesk, Inc
. The software company added a layer of gamification to its software trials, allowing users to compete in a more engaging experience.

Silver: Eaton Corporation

Sales Force Effectiveness:
AgReliant Genetics, LLC Mobile CRM is helping the seed company be more agile in its sales process and led to more robust customer database.

Silver: Ingram Micro

Social and Mobile Engagement:
Best Western By integrating customer insight from social review sites, the hotel chain has developed an engagement strategy that values transparency and cultivates trust.

Silver: LEGO Systems Inc.

Customer Analytics:
Maple Leaf Sports & Entertainment MLSE uses behavioral data and customer insight to better target email campaigns and deliver relevant messaging, focusing on long-term retention over single ticket sales.

Silver: AAA

"The 2013 winners showcase excellence in customer centricity. These 12 customer-focused leaders demonstrate how an enterprise commitment to making improvements to the customer experience and investing in the right technologies, processes, and people can lead to real financial gains," said Mila D'Antonio, editor-in-chief of 1to1 Media. "1to1 Media honors these companies for their leadership in support of, and innovations geared toward, advancing their organizations to becoming customer centric."

This is the ninth year of the Gartner & 1to1 Media CRM Excellence Awards. The goal of the partnership is to establish a standard of excellence for customer-focused organizations and honor those companies that provide value to customers and shareholders by effectively bringing together strategy, technology and execution to deliver ideal customer experiences.

Scott Nelson, managing vice president, Gartner Research, points out, "The continued evolution is placing more emphasis on areas such as social, mobile, and analytics. But the organizations that won this year's CRM Excellence awards show that the key is to balance those new areas with solid strategies and vision, effective process redesign, and a robust infrastructure to deliver real client value."

Nelson and D'Antonio presented the awards during the Opening Keynote Address at the Gartner Customer 360 Summit in San Diego, CA. All of the winners will be featured on on the Gartner Customer 360 Summit website.

The identification of a Gartner & 1to1 Media CRM Excellence Award winner or finalist is not an endorsement by Gartner or 1to1 Media of any vendor, product, or service. More information on the Gartner & 1to1 Media CRM Excellence Awards is available atat the Gartner Customer 360 Summit Web site at

About Gartner Customer 360 Summit
The Gartner Customer 360 Summit is a comprehensive event offering the latest customer strategies and technologies, how those technologies affect your customer relationship initiatives, and what organizational and cultural changes must occur to meet your company's goals. Additional information is available at

About Gartner
Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company. Gartner delivers the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is a valuable partner in over 13,000 distinct organizations. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, USA, and has 5,500 associates, including 1,400 research analysts and consultants, and clients in 85 countries. For more information, visit

About 1to1 Media
1to1 Media is dedicated to helping organizations realize the greatest value from their customer base. We provide resources that deliver relevant information on the latest thought leadership regarding customer strategy and marketplace trends.Our flagship publication 1to1 Magazine's Weekly News Digest explores the best practices and trends from companies using customer initiatives to drive results. 1to1 Media is a division of Peppers & Rogers Group.