Gartner & 1to1 Media CRM Excellence Awards- EMEA/APAC

Customer Strategy
Customer Experience



Mila D'Antonio
Editor-in-Chief, 1to1 Media

EMEA/APAC Awards Presented at the Gartner Customer Strategies & Technologies Summit 2013

STAMFORD, Conn., June 5, 2013 - Today, Gartner, Inc. and 1to1 Media announced the winners of the Gartner & 1to1 Media CRM Excellence Awards, Europe, the Middle East and Africa (EMEA)/Asia Pacific (APAC) region.

Through this joint awards program, 1to1 Media and Gartner spotlight excellence among organizations that take a customer-centric approach to improving their business performance and have seen exceptional results from doing so. The winners were selected by a panel of judges, including Gartner analysts, 1to1 Media editorial staff, and other customer strategy experts.

The six winners of the 2013 Gartner & 1to1 Media CRM Excellence Awards, EMEA/APAC Region are:

Customer Experience Excellence - Orange Polska
This Polish national telecom provider shifted from being a product-focused company to a customer- focused company, involving everyone at their company as well as their customers, and saw increased NPS scores as a result.

Customer Service Optimization- AMP Financial Services
AMP Financial Services implemented a multi-tier program that gathered information on its customers to deliver relevant content and saw their page views increase by 97 percent

Integrated Marketing - COSMOTE
The Greek mobile telecommunications provider embarked on an ambitious project to send personalized and targeted offers to all its customers.

Sales Force Effectiveness- Porsche AG
The automotive company has invested in strengthening its sales funnel and focusing on premium customer care throughout the purchasing journey.

Customer Analytics - Akbank
The Turkish bank is leveraging customer data to help it become a more customer-centric organization while also improving its bottom line.

Social and Mobile Engagement - Migros T.A.S.

The largest supermarket chain in Turkey, Migros, has integrated the use of social media and has seen increased engagement and financial success from doing so.

"The continued evolution is placing more emphasis on areas such as social, mobile, and analytics. But, the organizations that won this year's CRM Excellence awards show that the key is to balance those new areas with solid strategies and vision, effective process redesign, and a robust infrastructure to deliver real client value," says Scott Nelson, managing vice president, Gartner Research.

Mila D'Antonio, editor-in-chief of 1to1 Media explains, "The 2013 winners showcase excellence in customer centricity. These 12 customer-focused leaders demonstrate how an enterprise commitment to making improvements to the customer experience and investing in the right technologies, processes, and people can lead to real financial gains. 1to1 Media honors these companies for their leadership in support of, and innovations geared toward, advancing their organizations to becoming customer centric."

Scott Nelson and Mila D'Antonio will host a keynote presentation of the awards at the Gartner Customer Strategies & Technologies Summit 2013 (June 5-6 in London) on Wednesday, June 5th during the opening keynote. All of the winners will be featured in the 1to1 Media print and online publications, and on the Gartner Summit website. You can also follow the event on Twitter using #GartnerCRM.

This is the fifth year of the Gartner & 1to1 Media CRM Excellence Awards partnership in Europe. The goal of the partnership is to establish a standard of excellence for customer-focused organizations and honor those companies that provide value to customers and shareholders by effectively bringing together strategy, technology and execution to deliver ideal customer experiences.

The identification of a Gartner & 1to1 Media Award winner or finalist is not an endorsement by Gartner or 1to1 Media of any vendor, product, or service. More information on the Gartner & 1to1 Media CRM Excellence Awards is available atat [ES1]and at

About the Gartner Customer Strategies & Technologies Summit 2013
The Gartner Customer Strategies & Technologies Summit offers advice on the latest customer strategies and technologies, how those strategies and technologies affect customer relationship initiatives, and what organizational and cultural changes must occur to meet company's goals. Designed for both business and IT CRM leaders, the Summit helps organizations to maximize the potential of their CRM initiatives. Additional information is available at the

About Gartner
Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company. Gartner delivers the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is a valuable partner in over 13,000 distinct organizations. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, USA, and has 5,500 associates, including 1,400 research analysts and consultants, and clients in 85 countries. For more information, visit

About 1to1 Media
1to1 Media is dedicated to helping organizations realize the greatest value from their customer base. We provide resources that deliver relevant information on the latest thought leadership regarding customer strategy and marketplace trends.Our print, electronic and custom publications explore the best practices and trends from companies using customer initiatives to drive results.1to1 Media is a division of Peppers & Rogers Group.

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