Harvard Business Review: Making Customer-Centric Strategies Take Hold

Share:
Customer Experience
Customer Experience
Sponsored by Strativity Group

Recent HBR study, sponsored by customer experience strategiy leader Strativity, finds that while nearly 75 percent of companies surveyed are planning to have a customer-centric strategy in place in the next two years, they are missing critical elements of success. The implementation of these strategies is likely to falter as many organizations fail to create meaningful visions behind them.

The challenges start at the top: The survey found there is a distinct lack of confidence on the part of respondents in their organization's ability to clearly articulate a vision and strategy and align senior teams around them.

LEARN MORE

EXPERT OPINION
EXPERT OPINION