As we enter into 2014, we look for help and advice in organizing our businesses and teams. We also look toward experts' forecasts and trends to help us best prepare for the year ahead and to decide where to focus key investments.
In an effort to keep you abreast of upcoming trends in marketing, service, and sales, and to help plan your campaigns and develop your strategies,1to1 Media has featured content that looks ahead at the trends and predictions for this year.
In "Out with the Old: What's New for Customer Experience in 2014,"Anna Papachristos discusses three trends: how companies will take precautions to safeguard companies' information. This is especially important following the Target and Snapchat data breaches. Also, how businesses will incorporate social media into their customer care, and how they'll demand multichannel visibility and benchmarking of the customer experience across all touchpoints.
In "Which Marketing channels Will Pack the Biggest Punch in 2014" Cynthia Clark looks at the marketing channels that will have the most impact and where marketers should focus their investment in the coming year. Email will become a well-established channel, social media will further evolve, and inbound marketing will continue to hog the spotlight. Irrespective of the channels used, the crucial element is for marketers to personalize their messages and not fall into the trap of one-size-fits-all content. Ultimately, there will be an increase in personalized content with the added ability to predict the likelihood that each customer will buy.
Anna Papachristos, in "A Peek Inside the 2014 Customer Service Toolbox," explores the most impactful and innovative tools and strategies necessary for customer service success in the coming year. She takes a look at the top three "resolutions" on every customer service professional's list of priorities for 2014. Overall, experts agree that customer service will continue to be a cornerstone of the customer experience.
Also, our infographic, "What's Next for the Customer Experience in 2014?" features analysts' predictions around the customer experience this year. And our e-book, "The Changing Face of Social Media" outlines the six social media shifts to prepare for this year.
At 1to1 Media, we aim to provide you with the necessary tools to help guide your business and run your operations more effectively and efficiently. I hope you find the 2014 content to be helpful in these efforts. I wish everyone a successful 2014!