Hoffman's Hot Seat: Applying Social Science to Understand Customer Attitudes

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Customer Strategy
Marketing
1to1 Media's Tom Hoffman speaks with Daryl Travis, Founder and CEO of Brandtrust, about different ways that social science disciplines can be used to gain a deeper understanding behind customer sentiment and motivations.

1to1 Media's Tom Hoffman speaks with Daryl Travis, Founder and CEO of Brandtrust, about different ways that social science disciplines can be used to gain a deeper understanding behind customer sentiment and motivations.

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