Hoffman's Hot Seat: Bracing for the "Customerpocalypse"

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Customer Strategy
Customer Experience
1to1 Media's Tom Hoffman speaks with Alan Trefler, the founder and CEO of Pegasystems about his forthcoming book entitled "Customerpocalypse" where Trefler describes an emerging generation of customers who want to control the conversation with companies and how the empowered customer poses a real threat to the future viability of many organizations.

1to1 Media's Tom Hoffman speaks with Alan Trefler, the founder and CEO of Pegasystems about his forthcoming book entitled "Customerpocalypse" where Trefler describes an emerging generation of customers who want to control the conversation with companies and how the empowered customer poses a real threat to the future viability of many organizations.

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