How Ogilvy & Mather Uses Social Customer Data to Fuel Engagement

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Customer Strategy
Customer Experience
In this 30-minute video Q&A, Todd Cullen, Chief Data Officer at Ogilvy & Mather, speaks to Tom Hoffman, Executive Business Editor at 1to1 Media, about how the company gathers, analyzes, and acts on social media data to create personalized customer experiences.
EXPERT OPINION
EXPERT OPINION