Nurturing Great Customer Experiences from Within


Employees are a company's most important asset. They're the gears that enable a company to operate and are the collective knowledge behind a company's products and services. Moreover, employees are the frontline force that helps foster strong customer loyalty.

The interactions that customers have with customer-facing employees can make or break the customer-company relationship. Research shows that companies with highly engaged and motivated employees consistently deliver satisfactory customer experiences and higher-than-average business results.

In this 1to1 In Action guide, readers will discover techniques to effectively engage employees, including the use of employee and customer feedback management tools, as well as how to take a more holistic approach to customer service across dispersed operations.