Engaging with customers is easier today yet difficult too. There are more channels than ever before through which to reach prospects and customers, yet more mediums to communicate mean more confusion and more projects to manage.
Whether it's figuring out the right social and mobile customer strategy for their business or sifting through Big Data challenges, customer experience leaders today are scrambling to figure out the most effective priorities that will drive the customer experience forward.
As the 4th of July holiday in the U.S. nears this week, I turn to one of our Founding Fathers, John Hancock, to offer inspiration on this challenge. He said, "There's only so many priorities that you can fund. What you choose to target, you need to win."
Decide on the top strategic objectives that are most beneficial for your business and customers' needs, align employees around those priorities, and focus on doing those well.
After you prioritize, your business will soon become a well-oiled customer-focused machine and customer engagement won't seem like a one-off project, which you have to prioritize; instead it will become ingrained in your company's culture.