The San Antonio Spurs Opens Its Playbook on Fan Engagement


The 2014 reigning NBA Championship team, the San Antonio Spurs, boasts a loyal and engaged fan base. Such rabid loyalty didn't happen just from racking up championship wins; it's a result of everyone in the entire organization delivering real and genuine interactions.

Rebecca Caven recently spoke to Mila D'Antonio about how the San Antonio Spurs improved its fan engagement by empowering employees, a bottom up approach to management.

Watch this webcast to learn more about:

  • Treating fans/customers like friends
  • Service recovery tips
  • Getting third-party vendors to buy into your customer experience strategy
  • Empowering employees to deliver quality service