Unleashing the Value of Big Data

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With everyone buzzing about Big Data, many business leaders are hungry for information that will help their organizations spot emerging customer and market trends, as well as get a leg up on competitors.

However, 38 percent of business leaders rate their use of Big Data as "strong" while 62% characterize it as "mediocre" or "weak," according to Peppers & Rogers Group. Whether you're struggling with a lack of analytical resources, inaccurate data, or the inability to collate customer data from various sources, you are not alone.

Download the new 1to1 In Action guide now for insights on innovative tools and techniques that can help you acquire in-depth information about customers, develop more relevant messaging and offers, and optimize business performance.