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Consumers are a fickle bunch, often swayed by flashy promotions and discounts. Additionally, advances in social networking and mobility have fundamentally changed the way customers behave. Fortunately, this transformation also opens the door to more direct relationships. Consumer packaged goods companies (CPGs) must engage consumers across channels and learn their underlying needs and preferences to create a connection that cements long-term loyalty and evangelism—and grows revenue.
In this 1to1® Webinar, Don Peppers & Angilique Moon explain how companies can create loyalty and drive sales in the age of consumer-directed marketing. As an attendee, you'll gain valuable insight into harnessing social and mobile channels to build direct relationships with end consumers, as well as best practices in using customer data to deliver a consistent, engaging multichannel experience that supports both loyalty and sales efforts.
Our presenters examine how to:
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