Align Your Brand to Consumer Demand

A complimentary 1to1 Webinar On-Demand


Consumers are a fickle bunch, often swayed by flashy promotions and discounts. Additionally, advances in social networking and mobility have fundamentally changed the way customers behave. Fortunately, this transformation also opens the door to more direct relationships. Consumer packaged goods companies (CPGs) must engage consumers across channels and learn their underlying needs and preferences to create a connection that cements long-term loyalty and evangelism—and grows revenue.

In this 1to1® Webinar, Don Peppers & Angilique Moon explain how companies can create loyalty and drive sales in the age of consumer-directed marketing. As an attendee, you'll gain valuable insight into harnessing social and mobile channels to build direct relationships with end consumers, as well as best practices in using customer data to deliver a consistent, engaging multichannel experience that supports both loyalty and sales efforts.

Our presenters examine how to:

  • Build consumer relationships: Use more relevant, targeted marketing, social interactions, and mobile communications to increase customer engagement and loyalty.
  • Find gems in data: Merge the myriad sources of information available to uncover the customer data essential to successfully build consumer engagement.
  • Be proactive: Provide consumers with the information they need not only to choose your products, but also to help improve their lives by using those products.
  • Cut across channels: Consumers expect consistency in experience, communication, and service across channels. CPGs need to create a consistent cross-channel customer experience to meet those expectations.

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