Welcome to 1to1 Media — a multimedia resourcefor CRM and Customer Experience Professionals.
Companies today want insights about their customers in an effort to understand their needs and behaviors to be able to deliver optimal customer experiences across all touchpoints. The challenge of leveraging Big Data appears to be a ubiquitous problem. According to a number of studies, it is often cited that 80 percent of all business data is unstructured, be it qualitative data in spreadsheet, video, audio files from the contact center, or external data from social media, online communities, and third-party providers.
The sheer volume and variety of data, including its different forms and how it's structured (demographic, behavioral, transactional, etc.) makes tapping into Big Data a tricky job. Understanding how to effectively leverage this multitude of unstructured insight requires a holistic approach around capturing, analyzing, and acting on customer data. Building a process that incorporates these three steps increases customer lifetime value, enhances loyalty, and drives improvements in organizational performance.
Attendees will learn:
By completing this form, you are agreeing to share your information with the sponsoring company.
Yes, send me information on the latest news, information and events from 1to1 Media and its partners
Subscribe to 1to1 Media's Weekly Digest, our weekly customer strategy publication
I give you a serious compliment on the [1to1 Weekly Digest] "newsletter emails" you send. Superb quality, a real joy to read and a target for us to achieve. Super and continue doing your work.
I look to 1to1 Media and its partners as a trusted source of information on integrated marketing trends.
Site Map |
| Contact Us |
Customer Strategy Magazine |
CRM Newsletter | CRM Web
Exclusives | CRM Webinars
| Speaking Services
1to1 Media. All Rights Reserved. 1to1® is a registered trademark
of Peppers & Rogers Group.
1111 Summer Street, 5th Floor, Stamford, CT, 06905, USA