Cashing in on Customer Insight

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Today's top companies are demonstrating a thorough understanding of customers and turning that insight into action to meet their specific needs and preferences. "Average is over," says New York Times columnist Thomas L. Friedman. Being an "average" company isn't enough for companies to succeed in today's global market, they have to be exceptional.

In this new white paper by Peppers & Rogers Group and IBM, readers will learn how to harness customer insight from myriad interactions to profitably grow revenue, increase loyalty, and go from good to exceptional.

Download your complimentary copy to learn how to:

Identify granular attributes to improve communications and offers.

Integrate social and other unstructured data to develop a multidimensional view of each customer.

Use predictive analytics and other types of analyses to optimize campaigns and measure customer value.