Connecting the Dots on Customer Insight


Customers share an incredible amount of information about themselves with companies both intentionally and inadvertently. This includes information that customers reveal about their needs, interests, and behaviors, both through multichannel interactions, as well as through surveys and other feedback mechanisms. However, it can be extraordinarily challenging for organizational leaders to gain a multidimensional view of customers when information about them is siloed between different functions and business divisions.

In this 1to1 In Action guide, industry experts discuss best practices for developing a fully-integrated picture of customers, along with effective ways to gain employee buy-in with Voice of the Customer programs that can help drive business performance.