The Customer Engagement Imperative: Connecting for Competitive Advantage

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With more choice and voice than ever before, today's mobile consumers control when, whether, and how they engage with brands. These insights can enable strategists to craft relevant and personalized experiences that can strengthen engagement and increase customer lifetime value.

In this 1to1 Webinar, industry thought leader Jay Bourland, SVP and GM, Customer Engagement Solutions for Pitney Bowes, discusses the benefits of examining the sum of each customer's interactions and how these insights can be used to provide a single viewand a one-to-one connectionwith each customer.

Key takeaway will include:

The customer and market trends that are driving the need for companies to deliver engaging omnichannel experiences

The definition of "true" customer engagement

Strategies for dismantling organizational and technical silos to deliver a holistic customer experience

How companies across industries are using incremental approaches to drive engagement

Speakers:

Jay Bourland SVP and GM, Customer Engagement Solutions, Pitney Bowes

Tom Hoffman, Executive Business Editor, 1to1 Media