The Data Challenge

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Marketing
Many companies have a long way to go before they can claim to be truly data-driven businesses.
EXPERT OPINION
Your Innovative Marketing Tech Doesn’t Matter
All the MarCom tools in the world will be worthless unless you first understand your customers. Digital marketing expert Kevin Urie, founder of agency 47Harmonic, chats with Jeff Marcoux about balancing the promise of exciting marketing innovations with what customers are really looking for.
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EXPERT OPINION