For Data Scientists, Analytical Skills Aren't Enough

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A few months ago, I posted a blog about steps that companies such as Epsilon are taking to address the data science skills shortage. It's a big problem, especially for companies that are striving to become more customer centric by gaining a deeper understanding of their customers' behaviors, preferences, attitudes, and needs through the use of customer data and analytics. But it's not just technical skills that are in short supply. Increasingly, companies are having a tough time finding data scientists and other data experts who can effectively communicate the trends they're finding in data in terms that business leaders can get their arms around.

A few months ago, I posted a blog about steps that companies such as Epsilon are taking to address the data science skills shortage. It's a big problem, especially for companies that are striving to become more customer centric by gaining a deeper understanding of their customers' behaviors, preferences, attitudes, and needs through the use of customer data and analytics. But it's not just technical skills that are in short supply. Increasingly, companies are having a tough time finding data scientists and other data experts who can effectively communicate the trends they're finding in data in terms that business leaders can get their arms around.With business ostensibly moving at the speed of light, "executives have to make decisions quickly with whatever evidence is available and based, in part, on gut instinct," Olly Downs, Ph.D., Chief Scientist and CTO at Globys recently shared with me.

Finding data scientists who are adept at using data to tell stories to senior management is often more challenging than finding data professionals that possess the core technical skills that are needed, says Downs.

The continued evolution of data analytics and data visualization tools is increasingly helping organizational leaders to identify, explore, and act on customer and market trends on their own. But there's a unique value that data scientists can bring to the table through their analytical and creative flair.

EXPERT OPINION
EXPERT OPINION