Hoffman's Hot Seat: Exploring the 4 C's of Customer Data

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1to1 Media's Tom Hoffman speaks with H. John Oechsle, President and CEO of Swiftpage, about the importance of applying the 4 C's of customer data: currency, correctness, consistency, and completeness.

1to1 Media's Tom Hoffman speaks with H. John Oechsle, President and CEO of Swiftpage, about the importance of applying the 4 C's of customer data: currency, correctness, consistency, and completeness.

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