Integrated Marketing for High Impact


Forward-looking companies adopt strategies that distinguish the needs and preferences of the customer, and then craft communications and offers that resonate with him or her on a personal level. Companies that do this well, dubbed "leaders" in a recent Aberdeen study, are seeing an 8.9 percent average response rate compared to 3.4 percent for "followers."

"Truly integrated marketing," according to Don Peppers, founding partner of Peppers & Rogers Group, "occurs when a customer's own world view is infused into all of a company's customer-facing processes."

Download the latest In Action guide from 1to1 Media for expert insights and advice on fashioning programs that integrate the customer into marketing, sales, and service processes for better results.

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