As the economy struggles to regain its footing and competition mounts, an increasing number of companies are taking action by fostering customer-centric cultures that enhance satisfaction and drive bottom-line profitability.
A cornerstone of their approach centers around gathering, analyzing, and acting on VoC. By carefully crafting these programs, and leveraging customer feedback tools to support it, companies are increasing loyalty, lowering service costs, and boosting profits when and where it matters most.
The research data presented in this report shows that organizations hailing from a wide range of industries and company sizes are catching on to the value of VoC. Are you?