Achieving Marketing Optimization Nirvana


Creating a successful digital marketing plan today takes a village. Customers share information about themselves in a variety of ways through multiple channels. In order to capture the complete picture of customers, individual marketing departments within an organization must work together to develop a relevant and personalized strategy.

In this latest 1to1 Media In Action paper, readers will learn how integrated marketing technologies and analytics tools can help marketers create a coordinated digital marketing plan that delivers results.