Achieving Marketing Optimization Nirvana

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Creating a successful digital marketing plan today takes a village. Customers share information about themselves in a variety of ways through multiple channels. In order to capture the complete picture of customers, individual marketing departments within an organization must work together to develop a relevant and personalized strategy.

In this latest 1to1 Media In Action paper, readers will learn how integrated marketing technologies and analytics tools can help marketers create a coordinated digital marketing plan that delivers results.