These days, the importance of becoming a digitally minded company can't be overstated. In a recent survey conducted by 1to1 Media and SurveyMonkey, 40 percent of respondents said they'd stop doing business with a company without a strong digital presence. And 41.5 percent of respondents said they use a mobile device when interacting with a brand.
This week, 1to1 Media's Judith Aquino took a look at some of the key strategies for connecting disparate data sets and engaging customers in a seamless manner in the digital realm. In her feature, "Taking a Deep Dive into Digital Customer Engagement," she delves into the digital approaches for Rue La La and Wine Enthusiast.
In his blog, Ray Wang talks about how digital transformation and success takes more than simply hiring a Chief Digital Officer.
In Harvard Business Review's, "4 Things it Takes to Succeed in a Digital Economy," the authors look at how thriving digital companies have reinvented themselves.
And Forrester's Thomas Husson discusses how the IoT is redefining brand engagement in "Master Moments to Win in the IoT World."
So whether you like it or not, digital consumption will continue to grow, and with that growth, digital marketing innovations must grow along with it.
What are some of the top digital initiatives you're working on today?