Marketers Get Schooled on Analytics

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Marketing
Digital transformation is everywhere, and companies are desperate for it.

Emerson College is launching a new program in Digital Marketing and Data Analytics to meet demands for marketing professionals who can combine both the art and science of the discipline in the digital age. Executive-in-Residence and Graduate Program Director Mike McGuirk explains what prospective students should expect and how we as consumers will all benefit from data marketing transformation.

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