Time Warner Cable Media Tunes in to the Omni-Screen Customer

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In this 30-minute video, Sean Coar, Time Warner Cable Media's VP of Strategy & Business, discusses how the company identifies target audiences, tunes messaging based on device type, and develops omni-screen content that engages its viewers.

 

Discussion topics include:

The critical components of a multi-device engagement strategy

Tracking ad and content performance across multiple devices

Time Warner Cable Media's strategy for enabling and customizing a seamless, cross-screen experience

Enabling a multi-device search campaign

 

Speakers:

Sean Coar VP, Strategy and Business Decisions, Time Warner Cable Media

Mila D'Antonio, Editor-in-Chief, 1to1 Media