In this 30-minute video, Sean Coar, Time Warner Cable Media's VP of Strategy & Business, discusses how the company identifies target audiences, tunes messaging based on device type, and develops omni-screen content that engages its viewers.
Discussion topics include:
The critical components of a multi-device engagement strategy
Tracking ad and content performance across multiple devices
Time Warner Cable Media's strategy for enabling and customizing a seamless, cross-screen experience
Enabling a multi-device search campaign
Sean Coar VP, Strategy and Business Decisions, Time Warner Cable Media
Mila D'Antonio, Editor-in-Chief, 1to1 Media