Engaged Employees Equal Happy Customers

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Employee Engagement Strategies
Employee Engagement
Today's businesses find that happy employees are productive employees. All that happiness and productivity leads to satisfied customers too.

Today's businesses find that happy employees are productive employees. All that happiness and productivity leads to satisfied customers too.

1to1 Media and SurveyMonkey conducted a survey of 511 consumers last month to better understand how motivation, productivity, and praise impact job satisfaction. While many are providing the necessary tools and foundation for employees to succeed, there's still room to improve.

This week, I share with you recent blogs from industry thought leaders that focus on the importance of engaged employees.

In "What Is the Impact of Employee Engagement on Satisfaction," Hallmark Business Connections says it's no secret that engaged employees deliver consistently better customer service. They said businesses hoping to boost their customers' experiences should start at the source by engaging their employees. Effective companies, they said, are choosing to focus on employee engagement because engaged employees are willing to go "the extra mile, work with a passion, and feel a profound connection to their company," says Gallup. In other words, engaged employees are the ones who make a difference in the customer experience.

In "How Organizations and Leaders Could Be Undermining Their Own Employee Engagement Efforts," Adrian Swinscoe underscores how creating a great place to work isn't just about providing free food or a ping pong table or a funky office environment or the benefits that employees get. These things can help but mostly it's about how 'engaged' employees feel with their work.

In "Empathy and the Customer Experience," Don Peppers describes the importance of empathy and how it has played an indispensable role in the rise of civilization. "Empathy is the fuel that powers every successful effort to manage and improve the customer experience, and the more genuine empathy is shown, the deeper a company's understanding is likely to be. Moreover, as technology continues to improve, more companies are making the effort. They have to make the effort, or they will be left behind by their competitors," he said.

And in "The Do's and Don'ts of Practicing Gratitude in the Workplace," the Ritz-Carlton Leadership Center maintains that no matter what situation you're facing--an ineffective boss or toxic co-workers--gratitude can help you find your smile. They point out how practicing gratitude may seem like an obvious choice, but that doesn't mean it's easy. They offer a list of Do's and Don'ts to help companies maintain an "attitude of gratitude."

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EXPERT OPINION