FOR IMMEDIATE RELEASE
Executive Business Editor, 1to1 Media
STAMFORD, Connecticut | July 10, 2015 - A recent discussion between 1to1 Media and the NBA about employee engagement strategies designed to drive the best customer experience is now available for public viewing on 1to1media.com. Recently, 1to1 Media's Editor-in-Chief Mila D'Antonio sat down with NBA executives Nicole Freeman, senior director, Team Marketing and Business Operations; and Kyle Hudson, senior manager, Membership Development, to talk about key components of ELEVATE, an employee engagement program designed by the NBA to provide arena employees with a clear set of standards for excellence applicable to its service culture and guest experience.
Through a commitment to teaching frontline employees customer-centric standards of excellence, the NBA has taken fan engagement to a whole new level. The NBA and its teams understand that the way to provide fans with the best possible in-arena experience is through effective employee engagement. The ELEVATE program was designed not to meet a baseline level of service, but to provide the best customer experience in the industry, leaving every fan wanting to come back to the game time and time again.
Key topics discussed:
- The core components of the NBA's guest experience program
- The training and motivation of employees to achieve aspirational standards
- Examples from NBA teams actively using ELEVATE
To watch the complimentary video, visit: http://go.1to1media.com/l/36442/2015-06-02/wz599
About 1to1 Media
1to1 Media is THE online destination for customer strategy resources to help organizations optimize their customer experience and realize the greatest value from their customers. 1to1 Media provides resources including in-depth articles, infographics, blogs, webinars, and whitepapers that help senior executives to drive change and make customer-based initiatives the centerpiece of their strategies.
1to1 Media's Weekly Digest delivers best practices, trends, and articles that highlight customer-focused initiatives to drive bottom-line impact. 1to1 Media's annual awards programs, The Gartner & 1to1 Media Customer Experience Excellence Awards and the 1to1 Media Customer Champions, highlight excellence among organizations and individuals that take a customer-centric approach to improving their business.
Backed by Peppers & Rogers Group, a global leader in customer strategy and relationship marketing, 1to1 Media combines thought leadership, field experience, and editorial expertise to deliver actionable content to its audience of more than 130,000 decision-makers.
For more information about the National Basketball Association, visit: http://www.nba.com/