The NBA Gets a Jump on the Guest Experience: A 1to1 Media Take 30 Webcast

Employee Engagement
Employee Engagement
1to1 Media and NBA executives discuss employee engagement strategies designed to drive the best customer experience.



Tom Hoffman
Executive Business Editor, 1to1 Media

1to1 Media and NBA Discuss Improving the Guest Experience

STAMFORD, Connecticut | July 10, 2015 - A recent discussion between 1to1 Media and the NBA about employee engagement strategies designed to drive the best customer experience is now available for public viewing on Recently, 1to1 Media's Editor-in-Chief Mila D'Antonio sat down with NBA executives Nicole Freeman, senior director, Team Marketing and Business Operations; and Kyle Hudson, senior manager, Membership Development, to talk about key components of ELEVATE, an employee engagement program designed by the NBA to provide arena employees with a clear set of standards for excellence applicable to its service culture and guest experience.

Through a commitment to teaching frontline employees customer-centric standards of excellence, the NBA has taken fan engagement to a whole new level. The NBA and its teams understand that the way to provide fans with the best possible in-arena experience is through effective employee engagement. The ELEVATE program was designed not to meet a baseline level of service, but to provide the best customer experience in the industry, leaving every fan wanting to come back to the game time and time again.

Key topics discussed:

  • The core components of the NBA's guest experience program
  • The training and motivation of employees to achieve aspirational standards
  • Examples from NBA teams actively using ELEVATE

To watch the complimentary video, visit:

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For more information about the National Basketball Association, visit: