Making Customer Headway in Medway

When the five towns that now comprise the city of Medway in Kent, England, merged, a centralized government wasn’t the only challenge the new city faced. Medway Council quickly recognized the need for integrated customer service as well. More »

NHL Details Fan Development Plan

The National Hockey League is playing catch-up with the other major sports leagues -- not just in terms of ratings or attendance, but also in its outreach to existing and new fans. More »

Mastering the Customer Experience

Marketing is on a journey to master the fundamental, differentiating, and
intellectual property of CEM: customer information. More »

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The 2008 1to1 Customer Champions
Five years, 63 inspirational leaders, one guiding principle: Customers are the business; treat them accordingly and profits will follow.
Defining High Value Customers
High-value customers--every company wants to acquire and retain them. But just who are they?
The NHL Tries a New Power Play
The NHL aims to ignite the passion in its fan base by investing in new media and database marketing efforts.
 
inside 1to1
 
Rockin' Your Rig -  Online strategy and personalization work well even in an industry as old-school as long-haul trucking.
Register.com Replaces Computers... With People -  The company realized that the experience was more important than the efficiencies.
Inside Access -  Dell deals with agency overload; also, customer insight can help build brands.
 
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