Nurture to Win

Marketers can identify where a prospect is in the purchasing cycle and nurture them until they’re ready to buy. More »

Building a Bridge Between Sales and Marketing

Integrating sales and marketing means better product development. More »

2009 1to1 Customer Champion: Harris Simmons, Chairman, Zions Bancorporation

Harris Simmons isn't your typical bank chairman. Despite running Zions Bancorporation for the past 19 years, he still feels a personal connection to c More »

New York City Transit Keeps Customer Service Costs on Track

New York City Transit improves the customer experience with VoIP. More »

2009 1to1 Customer Champions: In Their Own Words

The 2009 1to1 Customer Champions may have different job responsibilities, but they all share a passion for the customer. More »

Think Customers: The 1to1 Blog

How Not to Treat a Customer - Jul 02, 2009

I was at a Verizon store today for service on my phone, which stopped working yesterday. Normally from what I hear the associates there are fairly helpful (they've been average at best the few times I... more »

Completely Satisfied - Jul 01, 2009

For the entire month of June, I drove a rental car while my own vehicle was getting repaired. I rented from Enterprise Rent-A-Car and wrote a... more »

Dashboards: No Longer a Luxury Companies are deploying specialized dashboards across their organizations as a way to deliver benchmark and ROI data. It's part of a strong customer data strategy. The Collective Wisdom of the 1to1 Customer Champions This year's 1to1 Customer Champions had so many interesting things to say, we couldn't fit all their wisdom into one feature. Here's a sampling of what inspires our 1to1 Customer Champions, along with their hot-button issues, favorite business books, common roadblocks, and other challenges that keep them awake at night. Walk Away From Prospects Now to Save Relationships Later The days of "all or nothing" customer acquisition strategies are over. A long-term customer relationship begins with finding the right customers in the first place.

Short-Term Strategies Challenge Marketers

Short-term marketing strategies and budget cuts are dominating the ad business. Yet forward-thinking marketers are preparing now with the expectation of increasing long-term marketing spend once the economy rebounds.

Social Customer Service Eludes Many Companies

Social networking has grown in popularity, but the technology and strategy of social customer service still lag behind in call centers, according to new research from Datamonitor.

from Peppers & Rogers Group

Turning the Corner in Automotive Marketing

Marketers driving on the conventional automotive marketing road should expect more than a few bumps to come their way in the future. Despite the automotive industry spending vast amounts on advertising and a record number of new product launches scheduled for this year, customer loyalty is decreasing and brand differentiation is more difficult to achieve. It's time to turn the corner. It's time to look clearly at what lies ahead on the road to the future. It's time to better understand the importance and value of building authentic, productive and 1to1® relationships with customers.

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Chicago.com Adds Insight to its Website

Website optimization testing sometimes resembles throwing a dart at a dartboard blindfolded. Done right, however, a company can easily hit a bull’s eye. This was the case for Chicago.com, which achieved a double-digit lift in key site metrics through optimization testing.

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