1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

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Leading Retailers Lack Effective Email Personalization Strategies
Leading Retailers Lack Effective Email Personalization Strategies
While companies consider personalization to be an important element of their overall business strategy, few marketing leaders have yet to move beyond transactional data in an effort to deliver such messages.
Overcoming the Technological ‘Cool’ Down
Overcoming the Technological ‘Cool’ Down
Today’s technological ecosystem resembles an arms race, for every company strives to integrate and offer the hottest tools available so they remain “cool” to the mainstream consumer.
Smoothing the Path for the Omnichannel Customer Journey
Smoothing the Path for the Omnichannel Customer Journey
A compilation of expert perspectives on how to provide a unified view of customers across touchpoints and deliver seamless omnichannel experiences.
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The 5 Imperatives for Data-Driven Marketing Success
The 5 Imperatives for Data-Driven Marketing Success
In this 1to1® Webinar, industry thought leaders Don Peppers, founding partner, Peppers & Rogers Group, and Jeff Jones, VP, solutions consulting, Teradata Marketing Applications, will reveal the steps that decision-makers can take to make data-driven marketing sizzle.
How Mobile Can Empower Your Business
How Mobile Can Empower Your Business
In the age of mobile, businesses need to adapt to changing technologies and preferences. Here are five things to keep in mind when optimizing your business for the mobile era.
CMO Confidence Climbs Despite Need for Increased C-Level Collaboration
CMO Confidence Climbs Despite Need for Increased C-Level Collaboration
The CMO Council’s 8th annual “State of Marketing” report explores where marketers currently stand within the average enterprise and how they expect their role will evolve over the next 12 months.
Lenovo  Turns Analytics Into a P&L Driver
Lenovo Turns Analytics Into a P&L Driver
In the highly competitive PC market, companies are under pressure to provide customers with a relevant message at the right time and place before the customer moves on. A company’s website is one of the key areas for communicating with consumers and PC manufacturer Lenovo wanted to personalize the experience visitors receive on its website, Lenovo.com.

Thought Leadership from

Peppers & Rogers Group
All Aboard: Mobile Loyalty Accelerates Ridership for Montreal Transit
After focusing its attention on young adults, La Société de Transport de Montreal increased ridership, improved the customer experience, and put the transit agency on the map as an innovative organization that understands the needs of its customers and delivers on their expectations.