February 2010
FREE! 1to1 Magazine highlights the achievements, case histories and newest developments in customer strategy.
Virtual Meetings Foster Employee Engagement
As the economy forces companies to find ways to drive down operating costs without decreasing employee engagement, companies like Cisco and HP turn to virtual meetings as a solution.
Do You Have a Policy for That?
Domino’s Pizza learned a valuable lesson in 2009. After two employees posted a video of themselves on YouTube defacing a pizza, Domino’s waited a whole 24 hours to respond. In a digital world where people exchange information in real time, that response was 23 hours too late. Social media policies are crucial in this social media environment.
Customer Support Communities Evolve to Meet Social Demand
“Social” and “viral” aren’t words just for YouTube videos and Facebook posts anymore. Increasingly, companies are extending the social concept into the customer service organization by expanding their online support communities to allow customers to help each other with service issues.
Bank’s Financial (Dis)Services Ignites Social Lending Momentum
The concept behind social lending is not new. But social lending, also called peer-to-peer lending, is still a new industry with its own challenges. Chris Larsen, cofounder and CEO of social lending company Prosper, talks with 1to1 Media's Liz Glagowski about the benefits and challenges of the space, as well as some customer-focused lessons from the Web 2.0 world for both Wall Street and Main Street banks.