May 30 2002 Peppers & Rogers Group also lends their expertise and editorial advice to Inside 1to1: Privacy presented by the International Association of Privacy Professionals (IAPP). Every month, you’ll get the latest privacy regulations and standards, best practices in data management and implications for your business. Visit the IAPP at www.privacyassociation.org to learn more.

In this Issue:

Turning HIPAA Compliance Into Competitive Advantage Pharmaceutical companies face an array of business challenges that could permanently alter this traditionally highly profitable industry. The familiar challenges of research and development costs, manufacturing deficiencies, declining new drug approvals,
Privacy-conscious Consumers Make Profitable Customers A recent survey finds that, contrary to popular belief, privacy-conscious consumers can be more valuable customers than those less concerned with the issue. Conducted by Executive Summary Consulting for email marketing firm Quris, the survey reveals that
Microsoft's Privacy Czar Talks User Empowerment According to Richard Purcell, Microsoft's director of corporate privacy, "trustworthy computing" and privacy protection turn as much on empowering individual users as they do on codified regulation or policy. Purcell recently explained that his job is ded
Senate Commerce Committee Busy with Privacy Legislation Following criticism from business groups and some Republican senators, a revised version of the controversial Online Personal Privacy Act passed last week in the Senate Commerce Committee by a 15-8 vote. The bill, sponsored by Senator Ernest "Fritz" Holli
Will Europe Opt In or Opt Out? The European Parliament approved a directive that will leave individual member countries with the decision of whether financial services spam should be an opt-out or opt-in choice for the consumer. The opt-in method would filter financial services spam in
How Can You Verify that Personal Information Collected by your Web Site is Secure? Question: How can you verify that personal information collected by your Web site is secure?

Answer: A common tool for securing data transmission is secured socket layer (SSL), which is ...
Could Your Web Site Get the Bird? A site that does not implement the voluntary Platform for Privacy Preferences (P3P) standard could get "the bird," a new service from AT&T. The AT&T Privacy Bird program compares a site's privacy policy with the user's expressed preferences, then informs