August 22 2002 Peppers & Rogers Group also lends their expertise and editorial advice to Inside 1to1: Privacy presented by the International Association of Privacy Professionals (IAPP). Every month, you’ll get the latest privacy regulations and standards, best practices in data management and implications for your business. Visit the IAPP at www.privacyassociation.org to learn more.

In this Issue:

Consumers Recommend Email Privacy Guidelines While email communications are growing more successful with focused, personalized campaigns and customized delivery options, a recent eMarketer article advises that privacy issues must be considered to ensure further success. Seventy- one percent o
Despite Promises, Privacy Still a Low Priority While corporate leaders focus on reporting and governance issues, lawyers and privacy experts warn that they should focus on how their companies are using and sharing protected customer data. The Federal Trade Commission reports that fines from pr
Final Ruling on HIPAA Stirs Debate Although the final HIPAA privacy rule was published in the Federal Register of the Department of Health and Human Services (HHS), it may not be the last word on patient privacy. Initially, the final privacy rule was passed in late 2000, but industry
California Financial Privacy Legislation Resurrected After two high-profile failures to enact financial privacy legislation within the past year, California State Senator Jackie Speier is getting ready to revive her privacy measure this month. Speier's bill requires financial companies to obtain per
The One-to-One Opt-in Policy No one denies the growing role privacy has in the corporate world. Chief Privacy Officers are popping up throughout the Fortune 500 and beyond, and with compliance issues and federal legislation making headlines, companies are busy "keeping up wit