March 9 2006 Peppers & Rogers Group also lends their expertise and editorial advice to Inside 1to1: Privacy presented by the International Association of Privacy Professionals (IAPP). Every month, you’ll get the latest privacy regulations and standards, best practices in data management and implications for your business. Visit the IAPP at www.privacyassociation.org to learn more.

In this Issue:

What's the Deal with Seals?

In the nascent days of the Web, consumers jumped from destination to destination with little concern about privacy. Yet even before the media alerted the masses to the twin scourges of identity theft and information brokering, TRUSTe was on the case with its Web privacy seal.

Where Has All the Trust Gone?

It's one thing to say trust is important to customer relationships, it's another to have the numbers to back it up. A new report from Datamonitor pinpoints where companies have lost ground, and offers suggestions on how to win trust back.