May 2010 Peppers & Rogers Group also lends their expertise and editorial advice to Inside 1to1: Privacy presented by the International Association of Privacy Professionals (IAPP). Every month, you’ll get the latest privacy regulations and standards, best practices in data management and implications for your business. Visit the IAPP at www.privacyassociation.org to learn more.

In this Issue:

Privacy in the Online Advertising Arena If everyone in the online advertising arena hasn't been paying attention to the privacy issues associated with their business, there is reason to assume they soon will be. Recent events have commanded much attention.
Creating a Privacy Game Plan for Your Social Media Strategy The rise of social networks as a marketplace is arguably one of the most important economic phenomena of recent years. Companies seeking to exploit these new opportunities will need a privacy game plan, however, to meet customer and regulator expectations. You need not look further than the current Facebook backlash to see the negative consequences when you don't think of privacy issues.