September 2015 Expert Opinion offers fresh and provocative ideas from a diverse group of experts. These contributed columns gives readers the chance to tap into the vast knowledge and expertise of – not just 1to1 Media experts – but also analysts, practitioners, vendors, and academics.

Data Isn’t Blinding Marketers, Technology Is How did data end up sitting in so many silos? It comes down to these three key reasons.

A High-Quality Customer Experience Starts with the Right Ingredients How do you design the highest quality customer experience? Start with these five ingredients.

What Does Success Look Like for Customer Loyalty Programs in the Digital Age? Without a single view of the customer, it’s not just marketing dollars that are at risk with customer loyalty programs, in some cases it can be the entire business.

Introducing the Newest Member of the C-Suite With a revived focus on the customer journey, companies are turning to a new executive position focused on maximizing customer satisfaction and operational excellence.

Can the CMO also be the CCO? Chief customer officers are increasingly being recognized as c-suite partners.