August 2015 Expert Opinion offers fresh and provocative ideas from a diverse group of experts. These contributed columns gives readers the chance to tap into the vast knowledge and expertise of – not just 1to1 Media experts – but also analysts, practitioners, vendors, and academics.

How Important is One-to-One Personalization? Marketers must think about a new paradigm where they collaborate with machines to engage customers in a truer one-to-one approach.

Keeping Up With Omnichannel Omnichannel is the new normal. And to keep customers satisfied and increase loyalty, it’s crucial that contact centers follow suit.

A Single View of the Customer: Perception and Reality Here's how to recognize and remove the obstacles in obtaining a single customer view.

3 Ways to Find and Keep Valuable Customers Here are three ways to find and keep valuable customers in a data-driven marketing environment.