April 2016 Expert Opinion offers fresh and provocative ideas from a diverse group of experts. These contributed columns gives readers the chance to tap into the vast knowledge and expertise of – not just 1to1 Media experts – but also analysts, practitioners, vendors, and academics.

Everything New Is Old Digital data affords companies the opportunity to learn from past mistakes and deliver better customer experiences.

Volatile Markets Shouldn’t Scare Businesses Away From Customer Experience Investments CX is the greatest potential source of competitive advantage—especially in times of high market volatility.

A Masterful Innovation in Customer Feedback Don Peppers discusses how Delta Airlines masters the customer survey.

How Technology Is Enabling the Connected Store As retailers more technology in-store, consumers will become more in charge of their shopping journeys.

The Keys to Driving Change in Retail Customer Experience Smart retailers are embracing technology and empowering teams in order to adapt to consumers’ changing shopping preferences.

Wiring Humanity into the Customer Experience As companies innovate, how will they find a way to successfully blend employee engagement with high-tech to deliver desired and innovative customer experiences?

Employee Engagement = Alignment + Empowerment Employee engagement is about connecting with the goals of the organization. Find out three ways to get productive and committed employees.

Myth Busting: Are Only New Customers Worth Onboarding? Companies that want to truly engage their clients should make sure their onboarding processes account for existing and new clients.