May 2014 Expert Opinion offers fresh and provocative ideas from a diverse group of experts. These contributed columns gives readers the chance to tap into the vast knowledge and expertise of – not just 1to1 Media experts – but also analysts, practitioners, vendors, and academics.

Four Things to do With Your Data Right Now Data can impact business processes and even the company's bottom line. Here are four things that you can do with your data right now that will not only help improve your marketing campaign performance, but also drive increased ROI.

Enterprise Going Cloud? Look to the Leaders for Innovation, Trust, and Scale The rate of innovation and growth in the cloud is accelerating. What’s an enterprise to do? If you’re looking to take a big enterprise to the cloud, then look to the early leaders who are dominating the cloudscape through innovation, trust, and massive scale.

How Marketing Leaders Can Create a Great Global User Experience The best solution to assuring a great global user experience is a well-architected CMS that provides core functionality tuned to the various needs of content creators, developers and, ultimately, the customers who click on your links wherever in the world they are.

Always-on Marketing in an Always-on World An entire generation of consumers born in the always-on world will be the engine room of the economy within a decade. Will your brand be relevant to them?

Five Steps for Making Employees Mindful of Customer Data You work hard to earn your customers’ trust. Now it’s time to show you are worthy of that that customer trust by keeping your customers’ data secure.