June 2008 Expert Opinion offers fresh and provocative ideas from a diverse group of experts. The 1to1 Community is the platform for insights and analyses from the many voices that are championing the customer cause. These contributed columns gives readers the chance to tap into the vast knowledge and expertise of – not just 1to1 experts – but other analysts, practitioners, vendors, academics, and more.

Current Articles:

Building a Strong Multichannel Foundation With solutions stacked on each other and assembled in awkward fashion, many marketers have created a precarious house of cards. The best chance for executing an indestructible marketing strategy is to build a solid foundation.
Pack Light, Travel Far Companies need to constantly innovate. (SaaS) can deliver improvements at the speed of business.
MDM in the Real World The key to delivering a consistent customer experience across the organization is information. Master Data Management (MDM) software or systems enable organizations to strategically leverage and share those critical data assets.
A Global Perspective In today’s global marketplace customer experience management practices within the contact center, combined with an enterprisewide, customer-minded approach to business, has become critical to many successful organizations. Using actionable intelligence gleaned from the voice of the customer is driving development, sales, marketing, and management strategies around the globe.