January 7 1999

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Swissotel, We Like Toast with No Salmon Swissotel is demonstrating the power of 1to1 in the hospitality business.
Put All of Your Customers on the Same Page Once you determine which customers to collect data about, you must then cost-efficiently manage that information.