January 14 1999

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Hello, I Want You, Won't You Tell Me Your Name? Old French proverb: Run to me, I'll flee from you. Flee from me, I'll run to you. Westminster International, a Canadian direct-mail firm, is putting this old saying about relationships to work.