May 11 2000

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Hewlett-Packard Keeps it Real (Simple) Hewlett-Packard had tried offering just about every option it could think of (fax, Internet, mail-in postcard, modem-to-modem connection) to get customers to register their purchases of computing, netw
Not Your Father's TV For a few months now, my family and I have been watching exactly what TV shows and movies we want exactly when we want to watch them. Thanks to TiVo, Philips' new personal television receiver, we can p
Permission Marketing in the Wireless World When mainstream press organizations like ABC News start covering wireless communications (ABC's dot.com just announced the creation of a new, weekly audio column on the topic), you know that the unwire