May 18 2000

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Customize Your World Most companies don't have a clue as to what their customers will want next -- all they can do is make every effort to be prepared. That's why mass customizers are always a step ahead of the curve,
Laundry in the One-to-One Cycle David Porter's long-range vision, which he calls The Fast Laundry Project, is to ramp up to become a pick-up and delivery laundry service, offering his customers another level of convenience and, hopef
Try This on For Size Creo Interactive, Johannes Steuerwald's online customized-shoe company, has been selling direct to consumers for almost two years. Since we last wrote about Creo in July 1999, the Germany-based busines