May 25 2000

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Oh, Give Me a RealHome.com Troy Resch was no amateur when he recently went online, looking to buy a new house. As vice president of Manhattan-based RDC Properties, a residential-condominium developer, he was familiar with
The Smarter Web Site When a survey asks more than 34,000 of your online customers about whether it's "likely" or "highly likely" they'll make another purchase on your Web site and 87 percent answer yes, you don't have to b