June 8 2000

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Direct to You: A Summary Eighty-three percent of U.S. consumers bought something through non-store, direct-to-home shopping channels during 1999, up from 75 percent in 1998, according to research conducted by Peppers & Rogers Group and Institute for the Future. While many of th
From Boo to Boo Hoo That great sobbing sound is coming from Boo.com investors mourning their $135 million investment. What spooked Boo? As one of the more highly publicized dot.com crash-and-burns, Boo's legendary foibles
Piracy vs. Privacy: Was Napster Napping? Is MP3 music-swapping site Napster.com a music bootlegger, as heavy-metal band Metallica claims, or is it merely a conduit for users to exchange music from one hard drive to another? No matter where th