June 22 2000

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Stop, or I'll Shoot Your Email! There are some very dark storm clouds on the email horizon here in Great Britain -- and they could very well be gathering enough strength to blow across to other continents one day soon.
Wyndham's ByRequest Managers Most hotels have some type of points-based reward system (think Marriott's Rewards program, and Holiday Inn's Priority Club). It all seems logical enough: The more you visit, the more points you receiv
You Can't Fool MotherNature About CRM MotherNature.com has been selling vitamins and related natural products online since 1995, but until recently it wasn't differentiating its customers or customizing its treatment of them. Everyone rece