January 13 2000

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Cataloging Year MM Are catalogs an effective marketing source, or do they just keep your mailbox from being a junk-free zone?
Is Opt Out a Cop-Out? Read the criticism of the Direct Marketing Association's opt-out email database.
Albertson's Goes Clicks and Mortar But this hasn't stopped Idaho-based grocer Albertson's from leaping onto the Web by remaking one of its existing bricks-and-mortar outlets into a genuine "clicks-and-mortar" store.