January 27 2000

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

The Opt-In/Opt-Out Battle Rages On Many readers strongly objected to the DMA's theory that marketers have the inherent right to send unsolicited email - spam - as long as the recipient hasn't told them specifically not to do so.
Implementing an Effective Email Campaign Thanks to a a smart, personalized email plan Egghead.com's auction site developed a sophisticated system that allowed it to send several different types of emails and track the amount of information each customer provided.