February 17 2000

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Who Owns This Customer? Send.com In their mad rush for Web customers, most e-gift sites make a bold, very un-one-to-one presumption: Gift recipients are "customers" of the Web site. Not true.
Christmas Greetings! Give Yourself Up! British law-enforcement officers and Colombian army officials have put a new spin on building relationships with constituents: Just before Christmas, they mined their "databases" for their top-tier arch-enemies and then targeted them with Christmas cards!
No More Pencils, But Plenty of Ads Last year, 1,400 schools in the United States bridged the "digital divide" of "haves" and "have nots." Find out how.