February 24 2000

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Growing a Little Shop of Flowers When most of your business comes from a small percentage of your customers, doesn't it make sense to pamper the Most Valuable Customers as if they were hothouse orchids -- and let the less profitable weeds that can choke your growth wither and die?